LESSONS LEARNED:STARTING A BUSINESS学到的教训：开创一个企业

作者： Harvard Business School Press 著
出版社：
出版时间： 2007-12-1

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内容介绍：
Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out-with Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they’ve faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience.
　　The series launches with three volumes, each of which centers on a timely topic:
　　Leading by Example
　　Managing Your Career
　　Managing Change
　　A crucial resource for today’s busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world’s most talented leaders.
　　50 Lessons’ digital library holds more than 500 individual lessons from over 100 high-profile leaders from industry, the public sector, and academia from companies and institutions around the world.

作者简介：

目录：
1.Michael Dell
　The Early Entrepreneurial Years
2.Sir Gerry Robinson
　Be Clear What the Aim Is
3.Luke Johnson
　Aim Big, Then Deliver
4.Pamela Marrone
　Raising Money Is Like a Sales Process
5.Ray Anderson
　Treat Other People's Money As If It Were Your Own
6.Robert Johnson
　The Birth of BET
7.Andrew Sherman
　How Small Businesses Can Compete for Talent
8.Mike Southon
　Only Hire People You Like
9.Sir Stelios Haji-Ioannou
　Building Brand Awareness
1O.Brent Hoberman
　Never Take No for anAnswer
11.Lord Bilimoria
　Overcoming Obstacles
12.Ping Fu
　Rising from the Ashes After a Crisis
13.Robin Chase
　Prove Your Concept Before Expanding
14.Howard Lester
　Do What You Love
About the Contributors
Acknowledgments

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