BW MARKETING POWER PLAYS营销力作用

[ 2009-7-5 | By: ddbooks ]



BW MARKETING POWER PLAYS营销力作用

作者： businessweek 著
出版社：
出版时间： 2006-12-1

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内容介绍：
Build an IKEA-style global brand the way Ingvar Kamprad does Use Hans Straberg's tactics at Electrolux to sweep in profits Bank on thinking locally like Citigroup's Steven Freiberg Keep your company tuned in the way Judy McGrath does at MTV And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.
　　BusinessWeek Power Plays
　　Leadership Power Plays
　　Strategy Power Plays
　　Game On.
　　Visit businessweek.com/powerplays
　　About the Author
　　BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage,inside information,and annual rankings of businesses.Established in 1929,the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.

作者简介：

目录：
By Stephen J.Adler, Editor-in-Chief,BusinessWeek
　In the ESPN Zone
　Caterpillar Sinks Its Claws into Services
　Thinking Locally at Citigroup
　Inside In tel
　Aldi and Trader Joe's Challenge to WaI-Mart
　HP's Ultimate Team Player
　Reinventing How Johnson & Johnson Invents
　Keeping MTV Cool
　How IKEA Became a Global Cult Brand
　Demanding More Risk and Innovation from GE
　Managing Google's Idea Factory
　Apple's Visionary Is Shaking Up Disney
　3M's Rising Star Revs Up Innovation
　From Hip-Hop to Mainstream
　Reaching an Audience of One

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